288. Zenker, S. (2009), Who’s your target? The creative class as a target group for place branding, Journal of Place Management and Development, Vol. 2, No. 1, pp. 23–32.

289. Zhang, L. and Zhao, S.X. (2009), City branding and the Olympic effect: A case study of Beijing, Cities, Vol. 26, No. 5, pp. 245–254.

290. Baker, B. (2007), Destination Branding for Small Cities: The Essentials for Successful Place Branding, Creative Leap Books, Portland Oregon, USA. Succinct and compelling, an easy-read recipe for branding success from one of today’s top destination marketers and an architect of the Australian Tourism Commission’s ‘Shrimp on the Barbie’ campaign.

291. Greenberg, M. (2008), Branding New York City: How a City in Crisis Was Sold to the World, Routledge, London and New York. Meticulously researched, this study is written by a sociologist rather than a marketer; and provides an interesting perspective on New York City’s woes during the 1970s as the campaign was developing.