459

William R. Davidson, Albert D. Bates, and Stephen J. Bass, «Retail Life Cycle», Harvard Business Review (November–December 1976): 89—96.

460

Stanley C. Hollander, «The Wheel of Retailing», Journal of Marketing (July 1960): 37—42.

461

Amy Merrick, «How Ginhgham and Polyester Rescued a Retailer), Wall Street Journal , May 9, 2003, pp. A1, A6.

462

Kimberley L. Allers, «Retail’s Rebel Yell», Fortune , November 10, 2003, pp. 137—142.

463

Cametta Coleman,»Kohl’s Retail Racetrack», Wall Street Journal , March 1, 2000, pp. B1+.

464

Kenneth T. Rosen and Amanda L. Howard, «E-tail: Gold Rush or Fool’s Gold?» California Management Review (April 1, 2000): 72–100; Moira Cotlier, «Census Releases First E-com-merce Report», Catalog Age , May 1, 2001; Associated Press, «Online Sales Boomed at End of 2000», Star-Tribune of Twin Cities , February 17, 2001; «Reinventing the Store», The Economist , November 22, 2003, pp. 65—68.

465

Более подробное обсуждение этого вопроса приведено в: Philip Kotler, «Atmospherics as a Marketing Tool», Journal of Retailing (Winter 1973—1974): 48—64; Mary Jo Bitner, «Servicescapes: The Impact of Physical Surroundings on Customers and Employees», Journal of Marketing (April 1992): 57—71; B. Joseph Pine II and James H. Gilmore, The Experience Economy (Boston: Harvard Business School Press, 1999).

466

Frank Feather, The Future Consumer (Toronto: Warwick Publishing, 1994), p. 171; Stephen J. Hoch, Xavier Dreeze, and Mary E. Park, «EDPL, Hi-Lo, and Margin Arithmetic», Journal of Marketing (October 1994): 1–15; David R. Bell and James M. Lattin, «Shopping Behavior and Consumer Preference for Retail Price Format», Marketing Science 17 (Spring 1998): 66—68.

467

R. L. Davies and D. S. Rogers, eds., Store Location and Store Assessment Research (New York: John Wiley, 1984).

468

Sara L. McLafferty, Location Strategies for Retail and Service Firms (Lexington, MA: Lexington Books, 1987).

469

Theresa Howard, «Retail Stores Pop Up for Limited Time Only», USA Today , May 28, 2004, p. 1B.

470

Wendy Liebmann, «Consumers Push Back», Brandweek , February 23, 2004, pp. 19—20.

471

Wendy Liebmann, «Consumers Push Back», Brandweek , February 23, 2004, pp. 19—20.

472

Более подробное обсуждение тенденций розничной торговли приведено в работе: Anne T. Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary, Marketing Channels , 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2001).

473

Shelley Donald Coolidge, Facing Saturated Home Markets, Retailers Look to Rest of World», Christian Science Monitor , February 14, 1994, p. 7; Carla Rapoport with Justin Martin, «Retailers Go Global», Fortune , February 20, 1995, p. 102—108; Amy Feldman, «Wal-Mart: How Big Can It Get?» Money , December 1999, pp. 158—164; Kerry Capell and Heidi Dawley, «Wal-Mart’s Not-So-Secret British Weapon», BusinessWeek , January 24, 2000, p. 132.

474

James A. Narus and James C. Anderson, «Contributing as a Distributor to Partnerships with Manufacturers», Business Horizons (September–October 1987); James D. Hlavecek and Tommy J. McCuistion, «Industrial Distributors – When, Who, and How», Harvard Business Review (March–April 1983): 96–101.

475

Bert McCammon, Robert F. Lusch, Deborah S. Coykendall, and James M. Kenderline, Wholesaling in Transition ( Norman: University of Oklahoma, College of Business Administration, 1989).

476

Kate Maddox, Sean Callahan, and Carol Krol, «Top Trends», B to B , June 13, 2005, pp. 22+; «Annual Meetings: Grainger Out to Build Distribution Efficiency», Crain’s Chicago Business , May 6, 2002, p. 12.

477

Narus and Anderson, «Contributing as a Distributor to Partnerships with Manufacturers»; James D. Hlavecek and Tommy J. McCuistion, «Industrial Distributors – When, Who, and How».

478

Ronald Henkoff, «Delivering the Goods», Fortune, November 28, 1994, pp. 64—78.

479

Ronald Henkoff, «Delivering the Goods», Fortune, November 28, 1994, pp. 64—78.

480

Rita Koselka, «Distribution Revolution», Forbes , May 25, 1992, pp. 54—62.

481

Оптимальный объем заказа определяется по формуле Q = 2 DS / C , где D – годовой объем спроса; S – затраты на размещение одного заказа; C – стоимость годового хранения единицы товара. Здесь предполагается, что затраты на обработку заказа постоянны, затраты на хранение дополнительной единицы товара тоже постоянны, спрос известен заранее и нет оптовых скидок.