NLP is an opportunity to be able to study subjectivity —something that I was told in school is a terrible thing. I was told that true science looks at things objectively. However, I noticed that I seemed to be most influenced by my subjective experience, and I wanted to know something about how it worked, and how it affected other people. I'm going to play some mind–games with you in this seminar, because the brain is my favorite toy.

How many of you would like to have a "photographic memory"? And how many of you vividly remember past unpleasant experiences, over and over again? It certainly adds a little juice to life. If you go to see a terrifying movie, and you go home and sit down, the act of sitting down will tend to put you right back into the theater seat. How many of you have had that experience? And you claim that you don't have a photographic memory! You've already got one; you're just not using it in a directed way. If you're able to have a photographic memory when it comes to remembering past unpleasantness, it seems like it would be nice if you could deliberately harness some of that ability for more useful experiences.

How many of you have ever thought about something that hadn't even happened yet, and felt bad about it ahead of time? Why wait? You may as well start feeling bad now, right? And then it didn't actually happen, after all. But you didn't miss out on that experience, did you?

That ability can also work the other way. Some of you have better vacations before you actually go, and then you get to be disappointed when you arrive. Disappointment requires adequate planning. Did you ever think about how much trouble you have to go to in order to be disappointed? You really have to plan thoroughly for it. The more planning, the more disappointment. Some people go to the movies and then say, "It's just not as good as I thought it was going to be." This makes me wonder, if they had such a good movie inside their heads, why did they go to the theater? Why go sit in a room with sticky floors and uncomfortable seats to watch a movie, and then say, "I can do better than that in my head, and I didn't even have the screen play."

This is the kind of thing that happens if you let your brain run wild. People spend more time learning how to use a food processor than they do learning how to use their brains. There isn't much emphasis placed on deliberately using your mind in ways other than you already do. 'You're supposed to "be your–self — as if you had an alternative. You're stuck with it, believe me. I suppose they could wipe out all your memories with electroshock, and then make you into someone else, but the results I've seen haven't been very enticing. Until we find something like a mind–blanking machine, I think you're probably stuck with you. And it's not so bad, because you can learn to use your brain in more functional ways. That's what NLP is all about.

When I first started teaching, some people got the idea that NLP would help people program other people's minds to control them and make them less human. They seemed to have the idea that deliberately changing a person would somehow reduce that person's humanity. Most people are quite willing to change themselves deliberately with antibiotics and cosmetics, but behavior seems different. I've never understood how changing someone and making them happier turns them into less of a human being. But I have noticed how many people are very good at making their husbands or wives or children — or even total strangers — feel bad, just by "being themselves." I sometimes ask people, "Why be your real self when you can be something really worthwhile?" I want to introduce you to some of the infinite possibilities for learning and changing that are available to you if you start using your brain deliberately.

There was a time when film producers made movies in which computers were going to take over. People started thinking of computers not as tools, but as things that replaced people. But if you have seen home computers, you know that they have programs for things like balancing your checkbook! Balancing your checkbook on a home computer takes about six times as long as doing it the usual way. Not only do you have to write them in the checkbook, then you have to go home and type them into the computer. That's what turns home computers into planters —the things that you put flowers in. You play a certain number of games when it's a new toy, and after a while you stick it away in the closet. When friends come over whom you haven't seen for a long time, you pull it out so they can play the games you're bored with. That is not really what a computer is about. But the trivial ways people have used computers are much like the trivial ways in which people have used their own minds.

I keep hearing people say that you stop learning when you're about five, but I have no evidence that this is true. Stop and think about it. Between the ages of five and now, how many absolutely futile things have you learned, let alone worthwhile ones? Human beings have an amazing ability to learn. I am convinced, and I'm going to convince you — one way or the other — that you're still a learning machine. The good side of this is that you can learn things exquisitely and rapidly. The bad side is that you can learn garbage just as easily as you can learn useful things.

How many of you are haunted by thoughts? You say to yourself, "I wish I could get it out of my head." But isn't it amazing that you got it in there in the first place! Brains are really phenomenal. The things they'll get you to do are absolutely amazing. The problem with brains is not that they can't learn, as we have been told all too often. The problem with brains is that they learn things too quickly and too well. For example, think of a phobia. It's an amazing thing to be able to remember to get terrified every time you see a spider. You never find a phobic looking at a spider and saying, "Oh damn, I forgot to be afraid." Are there a few things you'd like to learn that thoroughly? When : you think about it that way, having a phobia is a tremendous learning achievement. And if you go into the person's history, you often find that it was one–trial learning: it took only one instantaneous experience for that person to learn something so thoroughly that she'll remember it for the rest of her life.

How many of you have read about Pavlov and his dogs and the bell, and all that stuff? . . . and how many of you are salivating right now? They had to put the dog in a harness and ring the bell and give it food over and over again to teach it that response. All you did was read about it, and you have the same response the dog had. It's no big thing, but it is an indication of how rapidly your brain can learn. You can learn faster than any computer. What we need to know more about is the subjective experience of learning, so that you can direct your learning and have more control over your own experience and what you learn.