You can change somebody so that he believes he's the very best at something he does, when he can't do it very well at all. When a person is good at acting confident, he usually convinces lots of other people to trust in abilities that he doesn't have. It never ceases to amaze me how many people think that if an "expert" acts confident, he must know what he is doing. I figure that as long as you are going to have a false sense of security, you might as well develop some competence along the way.

Where's Amy? Did you finish doing the swish with the new picture?

Amy: Yes.

How long did it take you to do that five times? Amy: Quite a while.

I thought so. I want you to do it again faster. It should only take you a second or two each time. Speed is also a very important element of this pattern. Brains don't learn slowly, they learn fast. I'm not going to let you do the process wrong and then come back later and say, "Oh, it didn't work." Do it now, and I'll watch you. Open your eyes after each swish. . . ,

Now make that first picture. What happens? . . .

Amy: It goes away now.

Do you want a cigarette? (He holds out a pack of cigarettes.) Amy: No thank you.

Is the compulsion there? I don't care if you smoke or not. I want to know if that automatic urge is there or not. A few minutes ago you said you had the urge to smoke.

Amy: I don't feel compelled to smoke right now.

Here. Hold the cigarettes; take one out and hold it between your fingers. Look at them; fool with them.

When you do change work, don't back away from testing it; push it. Events in the world are going to push it, so you may as well do it so you can find out right away. That way you can do something about it. Observing your client's nonverbal responses will give you much more information than the verbal answers to your questions. (Amy smells the cigarettes, and her facial expression shifts quickly.) Oops, there it is again; the smell of the cigarettes brought back the compulsion. You'll have to go back and do the swish again, and add in smell this time. In that first picture, when you see someone offer you a cigarette, you'll smell that cigarette smell. And in that second picture, you'll see yourself satisfied that you can smell cigarettes and not be compulsed. Go back and do it again that way.

This is called being thorough. A mathematician doesn't just get an answer and say, "OK, I'm done." He tests his answers carefully, because if he doesn't, other mathematicians will! That kind of rigor has always been missing from therapy and education. People try something and then do a two–year follow–up study to find out if it worked or not. If you test rigorously, you can find out what a technique works for and what it doesn't work for, and you can find out right away. And where you find out that it doesn't work, you need to try some other technology.

What I've taught you here is a simplified version of a more general swish pattern. Even so, some of you got lost and confused. Another way to be thorough is to swish in all systems to start with. But it's usually much more economical to just do it in the visual system and then test rigorously to find out what else you need to add. Often you don't need to add in anything. Either that person doesn't need it, or she will add it in on her own without realizing it.

Amy, what happens now when you smell a cigarette? Amy: It's different. It's hard for me to say how it's different. Now when I smell it I want to put it down, instead of smoking it.

Brains don't learn to get results; they learn to go in directions. Amy had learned one set of behaviors; "Would you like a cigarette" — "Yes" — light up and puff. Chairs can't learn to do that. It's quite an accomplishment to learn something like that so thoroughly that no one could influence it for years. She has just used that same ability to learn to go somewhere else.

When you start beginning to use your brain to get it to do what you want it to do, you have to rigorously set up the direction you want it to go, and you need to do it ahead of time. Disappointment is not the only thing that requires adequate planning. Everything else does, too. Without adequate planning you become compulsed to do things you don't want to do: to show yourself old memories and feel bad about them, to do things that destroy your body, to yell at people you love, to act like a mouse when you're furious. . . .

All those things can be changed, but not while you're in the situation. You can reprogram yourself later, or you can program yourself ahead of time. Brains aren't designed to get results; they learn to go in directions. If you know how the brain works, you can set your own directions. If you don't, then someone else will.

What I've just taught you is what I often do in a one–day or two–day seminar. The "standard" swish pattern is something that somebody can grab hold of and use, and it will work more often than not. But it doesn't demonstrate to me any competent understanding of what the underlying pattern is. If you give anyone a cookbook, he can bake a cake. But if you give a chef a cookbook, he'll come up with a better product. A really fine chef knows things about the chemistry of cooking that guide what he does and how he does it. He knows what the egg whites are doing in there; he know what their function is. To a chef, it isn't just a matter of throwing a bunch of stuff together and whipping it up. He knows that certain things make things gel into a certain consistency, certain things have to be added in a particular order, and certain other ingredients have to do with changing the flavor in one way or another.