Шрифт:
Благодарности
Я искренне благодарен Роуз Мэри Морзе и Саре Циммерман из издательства William Morrow and Co за их добросовестные усилия по превращению черновиков MBA в книгу. Я благодарю также Тони Скьярру из Quill, который способствовал второму изданию, Герба Шаффнера из HarperCollins, подготовившего третье издание, и Коллин Лори, помогшую мне с нынешним четвертым.
Большое спасибо Рейфу Сагалину из Sagalyn Agency, который сразу же высоко оценил перспективы моей книги и предложил ее издателям разных стран. Настоящий мастер делает свое дело как будто без усилий.
У вас есть вопросы, замечания? Свяжитесь с автором по e-mail:
tendaymba@juno.com или посетите наш сайт www.tendaymba.com.
Приложение.
Таблицы количественного анализа
Словарь аббревиатур MBA
Использованные материалы
Автор выражает глубочайшую признательность за разрешение использовать материалы из книг:
День 1: Маркетинг
Assael, Henry. Consumer Behavior & Marketing Action, 4th ed. Boston: PWS – Kent Publishing Company, 1992, p. 100.
Cullum, Leo. Cartoon. “Down in Accounting Flexing My Muscles”.
Cullum, Leo. Cartoon. “I Have Credibility”.
Newton, Derek A. Sales Force Management. Text and Cases. © 1990 by Richard D. Irwin, Inc., pp. 7–9.
День 2: Этика
Cullum, Leo. Cartoon. “Out of My Depth”.
Freeman, R. Edward, and Daniel R. Gilbert. Corporate Strategy and the Search for Ethics. © 1988, pp. 24–41. Adapted by permission of Prentice Hall, Englewood Cliffs, N.J.
День з: Бухгалтерский учет
Cullum, Leo. Cartoon. “News from Accounting”. The New Yorker, March 18, 2002. © 2002 by The New Yorker Magazine.
Cullum, Leo. Cartoon. “The Phoenicians Were the First Accountants”.
День 4: Организационное поведение
Clawson, James. “Organizational Structure”. Darden School Case UVA – OB–361, Figure 1–8, pp. 11–18. © 1988 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
Clawson, James. “Survey of Managerial Style”. Darden School Case UVA – OB–358, Figure, p. 14. © 1988 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
Clawson, James. “Systems Theory and Organizational Analysis”. Darden School Case UVA – OB–214, Figure 1, p. 9. © 1983 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
Cullum, Leo. Cartoon. “Ice Water In Your Veins”.
Cullum, Leo. Cartoon. “Lovely Parting Gifts for You”.
Gabarro, John J., and John P. Kotter. “Managing Your Boss”. Harvard Business Review (January/February 1980), Exhibit, “Managing the Relationship with Your Boss”, p. 99. © 1979 by the President and Fellows of Harvard College; all rights reserved. Reprinted by permission.
Greiner, Larry E. “Evolution and Revolution as Organizations Grow”. Harvard Business Review July/August 1972), Exhibit 11, “The Five Phases of Growth”, p. 41. © 1972 by the President and Fellows of Harvard College; all rights reserved. Reprinted by permission.
“Why People Behave the Way Case They Do”, Darden School Case UVA-OB-183, Figure 5, p. 16. © 1986 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
Zierden, William E. “A Framework for Understanding Organizations”. Darden School Case UVA – OB–187, Figure 1, p. 5. © 1982 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
Zierden, William E. “Introduction to Job Design”. Darden School Case UVA – OB–91R, Figure 1, p. 2. © 1975 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
День 5: Количественный анализ
Cullum, Leo. Cartoon. “Meaningless Statistics”.
Oksman, Warren, and Sherwood Frey. “Introduction to Analytical Probability Distributions”. Case UVA – Q–205, pp. 5, 6, 14. © 1980 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
День 6: Финансы
“An Introduction to Debt Policy and Value”. Case UVA – F–811, p. 1. © 1989 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.
Cullum, Leo. Cartoon. “It’s Not a Takeover”.
Cullum, Leo. Cartoon. “Limited Partners”.