10. Там же.

11. Сведения обзорного характера можно найти в работе: Brian Wansink, “Environmental Factors That Increase the Food Intake and Consumption Volume of Unknowing Consumers”, Annual Review of Nutrition 24 (January 2004): 455-79, doi:10.1146/annurev.nutr.24.012003.132140. См. также: Carmen Piernas and Barry M. Popkin, “Increased Portion Sizes from Energy-Dense Foods Affect Total Energy Intake at Eating Occasions in US Children and Adolescents: Patterns and Trends by Age Group and Sociodemographic Characteristics, 1977-2006”, American Journal of Clinical Nutrition 94, no. 5 (November 1, 2011): 1324-32, doi: 10.3945/ajcn.110.008466; David A. Levitsky and Trisha Youn, “The More Food Young Adults Are Served, the More They Overeat”, Journal of Nutrition 134, no. 10 (October 1, 2004): 2546-49.

12. Brian Wansink, “Can Package Size Accelerate Usage Volume?”, Journal of Marketing 60, no. 3 (1996): 1-14, doi: 10.2307/1251838.

13. Brian Wansink, Koert van Ittersum, and James E. Painter, “Ice Cream Illusions: Bowls, Spoons, and Self-Served Portion Sizes”, American Journal of Preventive Medicine 31, no. 3 (2006): 240-43.

14. Ellen van Kleef, Christos Kawouris, and Hans С. M. van Trijp, “The Unit Size Effect of Indulgent Food: How Eating Smaller Sized Items Signals Impulsivity and Makes Consumers Eat Less”, Psychology & Health 29, no. 9 (September 2014): 1081-1103, doi: 10.1080/08870 446.2014.909426.

15. Brian Wansink, James E. Painter, and Jill North, “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake”, Obesity Research 13, no. 1 (January 2005): 93-100, doi:10.1038/oby.2005.12.

16. Там же.

17. В. Wansink and К. Van Ittersum, “Illusive Consumption Behavior and the DelBoeuf Illusion: Are the Eyes Really Bigger than the Stomach?”, Annual Review of Nutrition 24 (2004): 455-79.

18. Wansink, Painter, and North, “Bottomless Bowls”.

19. Piernas and Popkin, “Increased Portion Sizes from Energy-Dense Foods Affect Total Energy Intake at Eating Occasions in US Children and Adolescents”.

20. Frank McIntyre, “U.S. Companies Shrink Packages as Food Prices Rise”, Daily Finance, 2011, http://www.dailyfinance.com/2011/04/04/u-s-companies-shrink-packages-as-food-prices-rise/.

21. “Saving on Toilet Paper” , OccupiedLife.com, 2011,com/saving-on-toilet-paper/; Peggy Wang, “46 Penny-Pinching Ways to Save a Lot of Money This Year,” Buzzfeed.com, 2013,com/peggy/46-penny-pinching-ways-to-save-a-lot-of-money-this.

22. Keith Hawton et al., “Long Term Effect of Reduced Pack Sizes of Paracetamol on Poisoning Deaths and Liver Transplant Activity in England and Wales: Interrupted Time Series Analyses”, BMJ (Clinical Research Ed.) 346 (January 2013): f403; K. Hawton, “Effects of Legislation Restricting Pack Sizes of Paracetamol and Salicylate on Self Poisoning in the United Kingdom: Before and After Study”, BMJ 322, no. 7296 (May 19, 2001): 1203, doi:10.1136/bmj.322.7296.1203.

23. Josje Maas et al., “Do Distant Foods Decrease Intake? The Effect of Food Accessibility on Consumption”, Psychology & Health 27, Suppl. 2 (October 2012): 59-73, doi: 10.1080/08870446.2011.565341. См. также: Gregory J. Privitera and Far is M. Zuraikat, “Proximity of Foods in a Competitive Food Environment Influences Consumption of a Low Calorie and a High Calorie Food”, Appetite 76 (May 2014): 175-79, doi:10.1016/j.appet.2014.02.004.

24. Maas et al., “Do Distant Foods Decrease Intake?”.

25. Paul Rozin et al., “Nudge to Nobesity I: Minor Changes in Accessibility Decrease Food Intake”, Judgment and Decision Making 6, no. 4 (2011): 323-32.

26. Насколько я знаю, никто не проводил подобный эксперимент, поэтому это только предположение.

27. См., например: Frances Martel, “Jon Stewart Rails Against Bloomberg’s ‘Draconian’ Soda Ban with Piles of Gross ‘Legal’ Food”, Mediaite. com, 2012, http://www.mediaite.com/tv/jon-stewart-rails-against-bloombergs-draconian-soda-ban-with-piles-of-gross-legal-food/.

28. Cecilia Kang, “Google Crunches Data on Munching in Office”, Washington Post, September 1, 2013. См. также: В. Wansink, J. E. Painter, and Y. K. Lee, “The Office Candy Dish: Proximity’s Influence on Estimated and Actual Consumption”, International Journal of Obesity 30, no. 5 (May 17, 2006): 871-75, doi:10.1038/sj.ijo.0803217; James E. Painter, Brian Wansink, and Julie B. Hieggelke, “How Visibility and Convenience Influence Candy Consumption”, Appetite 38, no. 3 (June 2002): 237-38, doi:10.1006/appe.2002.0485.